 BagTrends: What is it like working with your sisters? How do you divide the work?
Magnes Sisters: We love working together! We design all together, but also handle various aspects of the business individually – Yael manages all of the production, Tamar handles the press and marketing, and Dina manages the other business operations.
BT: Where are your bags produced?
MS: Here, in New York.
BT: What do customers love most about
Magnes Sisters?
MS: Most people really love the fact that our
bags can be worn a variety of ways, as well as the color combinations and pocket placements.
BT: What are your
favorite bags?
Tamar: I love my Mr. Big (blue
bag) - it’s my
clutch and
everyday bag. I am also very excited about the
new studded bags we have coming out for
Fall 09.
Dina: Mr. Big (blue bag), Gallery (white bag), and the Dry Martini
(colorful
clutches) are all favorites.
Yael: Dry Martini (animal
print
clutch,
right) - I love this bag the most as it was the first bag we designed all together and also because it is simply the
best clutch ever. The dry martini makes me stand tall and also offers just the right amount of room inside, as well as a
shoulder strap.
BT:: What are your top 3
in-the-bag essentials?
MS:: We can’t pick just 3. Our
in-the-bag essentials include our wallets, blackberries, Muji date books, iPods...Tamar also usually has
US Weekly and Lucky in her bag too; Dina has the New Yorker, and Yael usually carries a good book.
BT:: What do the Magnes Sisters have in store for us come
Fall 2009?
MS:: New updates on some of our favorite styles plus
brand new silhouettes. We also have rich fall colors including
plum purple, sapphire
blue, and also the popular ‘yam’. And, we’ve fallen for studs, which can be seen on two new
clutches called Starlight and Goodtimes, as well as on our larger (and already coveted)
satchel, aptly named
I Love! We were also inspired by an old belt we had, which you’ll see in the folded details of the collection. The hardware and chains are also a bit stronger and refined for the fall.
BT: Complete the following: Magnes Sisters are for…
MS: Working hard and being nice.
BT: We can't live without…
MS: Family and the city.
BT: A handbag is...
MS: my life, my castle, my home away from home, everything! A handbag is a statement of who you are.
BT: If you could have any celebrity (alive or dead) wearing your bag, who would it be and why?
MS: We would have real city girls wearing our bags - those who live the lives our bags are created for – and also city-chic celebrities including
Sarah Jessica Parker, Keri Russell, Maggie Gyllenhaal, and
Liv Tyler.
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