Brooke Sobel

Seven years ago, Brooke Sobel, inspired by her travels through Southeast Asia and Central America, decided to start an accessory company. And so, the Sobella line of handbags and jewelry was born.

Today, Brooke’s dazzling jewelry and funky handbags grace the bodies of A-list celebrities like Julia Roberts and Eva Longoria. The Sobella line has appeared in the pages of US Weekly, InStyle, and Teen Vogue to name a few.

Cultivating relationships is an integral factor to the rapid success of Sobella. Brooke says that, “Though the product is important, my relationships with people are very important, as well.” It’s these relationships, and cultivating them, that occupy a large percentage of the designer’s day.

Brooke admits that there is no such thing as a typical day when you’re in the handbag biz.  “What you think would be your day often turns out to be something totally different.    

Cynthia Cheung