At BagTrends we love designers-on-the rise, so we had to make a very off-site trip (i.e. long taxi ride) to the Gen Art presentation. We were delighted by looks from Geren Ford, Form, and Chrishabana. Each brand had a staged fashion installation which allowed editors, stylists and photohogs to really examine the clothing and accessories (over and over again!!). Plus, it was fun to see models do something other than walk! --Pamela Pekerman, Bag Guru

GEREN FORD

Models laughing? Yes, it does happen. This youthful presentation was a reflection of the playful and hip girls that wear Geren Ford. This LA-based brand is “meant to be those perfect things that you pack every time you go somewhere. The line evokes a sexy escapism,” according to Geren Ford. This was our favor collection, and it’s not just because there was a fab oversized clutch J.
To learn more about this brand visit: www.gerenford.com

FORM

Layers of moody-broody black fabrics and ultra fitted pants in pleather or leather (sorry, we were too far to tell) was the Form vision for fall. The vibe was very “I’m-too-hip-for-this-room” and I like it. There was definitely wearable items in the mix, particularly a loose fitting purple dress with rouching at the neck.
To learn more about this brand visit: www.formnewyork.com

CHRISHABANA

With shagodelic prints on shift dresses and silver iridescent pantyhose that reminded us of the majestic aurora borealis, it’s clear this is one funky brand. Designer, Chris Habana, says her specialty is these colorful prints “which I hand-illustrate then play with on the computer.” She designs for the “playful, brash and irreverent” girl – ya, the pantyhose gave that away!
To learn more about this brand visit www.chrishabana.com

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