A line began to form outside Phyto Universe on Lexington Avenue at 58th Street and the anticipation mounted, as bagistas gathered for the Fall 2009 BagTrends Arm Candy Party. Once the elevator doors opened, invited guests were treated to a tranquil shopping oasis replete with bag-a-licious handbag brands, blindingly-fabulous jewelry, and the signature Spa Room.

Phyto Universe was transformed into a showcase for many of today’s top, emerging luxury handbag lines. Upon entrance, bagistas were greeted by designs from Adriana Castro (a Columbian-based exotic skins brand that focuses on bright shapes and youthful silhouettes) and Radley London (a UK-based accessory house that recently opened it’s US flagship store at Roosevelt Field Mall). Both brands will be part of the BagTrends Names to Know 2010.

In the mirrored Caron fragrance room, designer Clara Kasavina presented her latest Swarovski-accented, made-in-the-USA jewelry and handbag collection – with a sneak peek at the hand-painted python bags debuting in Spring 2010. Adjacent to her, was Anya Rubin’s artistic jewelry assortment of necklaces and headbands.

Other bag-a-licious brands occupied individual spa booths, each surrounded by 18th century, wooden French château doors. These “mini-shops” played host to an eclectic mix of brands with roots from all around the world – New York (Beirn, Lena Erziak, Zara Terez, Anavaa Kisasa, Clipa) Italy (Joanna Maxham) and Turkey (Emre).

BagTrends also sold our bag-a-licious t-shirts and new totes, with 100% of the profit going to the Susan G. Komen Breast Cancer Foundation.

After all this exhausting shopping, guests – including press princesses from SheFinds, Brides, Paper, WWD, ImNotObsessed.com, Fashion News Live, Accessories Magazine and the Financial Times – were certainly eager to enter the Spa Room. Once inside, they were treated to complimentary scalp analysis courtesy of Phyto, and hand massages courtesy of Lierac. During the party, all guests received the VIP deal of 20% off Phyto and Lierac products.

Whether they lounged in the main room while holding a glass of VOGA wine, lingered by the floor-to-sealing greenery wall, chatted with designers, or enjoying a pampering spa treatment, bagista and bagisto babes got all their bag-a-licious needs met at the Fall 2009 BagTrends Arm Candy Party.

Stay tuned for details on our 1st BagTrends Arm Candy Party in Hollywood …

Bag-a-licious Designers!

Special Thanks

BagTrends Fall 2008 Arm Candy Party - September 2008