Ziordia is a new luxury line of leather handbags named after a small rustic town in the countryside of central Spain. Ziordia's Creative Director, Arlene Hildreth, chose the namesake for inspiration in design and to pay tribute to her Spanish ancestry. The collection carries an intelligent design of soft shapes combined with custom designed hardware, smart pockets, and fun signature pop print lining.

After years of listening to what customers and buyers look for in a bestselling bag, Arlene Hildreth wanted to make sure Ziordia offered fashion-forward luxury as well as functionality needed for modern busy women. The inside of the bags are just as unique as the overall silhouette. In a saturated accessory market, when asked what makes the line stand apart, Arlene Hildreth said, "I spent a lot of time concentrating on offering the customer value as well as style. I have included in all bags a logo mirror, removable key fob, cell phone/PDA pockets as well as zippered front and back pockets for added security and convenience."