NOCTOGENIST is the first ever collection of tailored overnight restorative treatments to revitalize dull, tired-looking hair. The intense treatment provides high levels of moisture so you can awake to radiant, shiny hair.

This one-of-a-kind intense moisture therapy masque delivers deep, long lasting, luxurious hydration, while exotic butters of shea, jojoba, mango and avocado penetrate quickly to provide deep moisturizing, lubricity, sheen, detangling and repair like never before possible.

With a handy pump and salary-conscious price the serum nourishes dry, damaged ends, and seals your cuticle to tame flyaways, leaving hair incredibly shiny and silky-soft.

The new and improved line provides hair with even more conditioning, a softer finish, better frizz control, increased manageability and UV filters for protection and repairing benefits.

Immerse hair in golden, luxurious softness from the inside-out. All Soft changes the texture of hair by softening the cuticle, making it smoother to the touch.

Michelle Finkelshteyn, Creative Director